These are some of the design focuses and strengths that I have.
Design for children
I design products for children, within this field I'm interested in designing for both play and education, which can be perfectly combined in my opinion. Throughout all designs for children I keep sustainability in mind, since children are in my opinion the perfect target group to implement reused and repurposed products for.
- Design for education
- Design for play
- Sustainable yet fun products for children
Human Centered Design
I focus on designing products that fit the specific needs that people have. Throughout my projects I return to the target group to check in on their needs and wishes and if they are being met with my designs. I have done this for most projects in my portfolio, but a clear example is the toiletry case collection I helped design for HEMA. For this project I set up Instagram polls to ask HEMA customers what they wished a new toiletry bag would have. The final products are well received by the HEMA customers and the collection is still being sold in all HEMA stores, with new prints added each season.
- Open observations and conversations with target group
- Multiple feedback moments
- Designs are viable and desirable
